“Brand of the Decade” indicates the brands who have achieved consistency with brand equity from last 10 years by making numerous changes and tactical shifts in order to retain the strategic thrust and objectives. With innovations and ideations these brand become successful in harnessing customer attention and ongoing loyalty to ensure growth.

In past decades these brands leverage and innovate new lucrative opportunities that make them highly visible, known, liked as well as trusted by their primary audience. “Brand of the Decade” includes those brands that disrupt established category dynamics and stimulate long term growth.